A Ferrari tour usually means Maranello, the town near Modena where Ferrari builds its cars and runs its museum. It sits in the area Italians call the Motor Valley, which is also home to Lamborghini and Pagani. The Motor Valley day from Bologna is rated 4.8 across 198 reviews, from about $533. A Ferrari test drive in Maranello is rated 4.9 across 181 reviews, from about $139.
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The verdict
The Motor Valley day is our pick for a Ferrari tour. In eight hours, with pickup at Bologna station, it visits the Ferrari Museum in Maranello, the Lamborghini factory and museum in Sant’Agata Bolognese, and the Pagani factory and museum. One reviewer found the Lamborghini and Pagani factory tours the highlight, and Ferrari more of a showplace.
The test drive puts you behind the wheel. Options run from ten minutes to two hours on the roads around Maranello, and the lower price is for the shortest drive. So, check what each option includes, and read the driver requirements before you book.
Neither option is listed as wheelchair accessible.
The Motor Valley day includes three factory and museum visits and transport from Bologna, which explains the price. For the test drive, the price rises with the length of the drive, and souvenir photos and videos cost extra. Maranello is about an hour from Bologna by car; see our guide to things to do in Bologna.
Which one is for you?
Take the Motor Valley day if
- You want three brands in one day.
- You want factory tours, not just museums.
- You are staying in Bologna.
- You want transport handled.
Take the test drive if
- You want to drive a Ferrari yourself.
- You want the higher rating: 4.9 from 181 travelers.
- You want the lower price, from about $139.
- You have a car or a way to reach Maranello.
What each price covers
The Motor Valley day, from about $533
Included: the Ferrari Museum in Maranello, the Lamborghini factory and museum in Sant’Agata Bolognese, the Pagani factory and museum in San Cesario sul Panaro, and pickup at Bologna Centrale station.
Not included: check meals and gratuities on the product page.
The test drive, from about $139
Included: local taxes and the fuel surcharge.
Not included: transport to Maranello, souvenir photos, and video.
Where each one starts
- Motor Valley day: pickup at Bologna Centrale railway station.
- Test drive: Via Alfredo Dino Ferrari 41, in Maranello.
Side by side
| Motor Valley day | Test drive | |
|---|---|---|
| Rating | 4.8 from 198 | 4.9 from 181 |
| Five-star reviews | 177 (89%) | 173 (96%) |
| Price | from about $533 | from about $139 |
| Length | 8 hours | 10 min to 2 hours |
| Brands | Ferrari, Lamborghini, Pagani | Ferrari |
| You drive | No | Yes |
| Start | Bologna station | Maranello |
| Cancellation | Free up to 24 hours before | Free up to 24 hours before |
What travelers say
On the Motor Valley day
What an amazing day, the factory tours were very good.
Jen_L, May 2026, via Viator
Lamborghini and pagani factory tour stood out Ferrari more of a show place.
William_G, April 2026, via Viator
Both are reviewed mostly with five stars: 89% of the Motor Valley ratings and 96% of the test drive ratings. Three stars or lower make up about 4% of the reviews on the first and about 1% on the second.
How a Ferrari tour fits a trip to Emilia-Romagna
Balance the engines with food: the Bologna cooking class, the Bologna food tour and the Parma food tour are all nearby.
For the city itself, read our guide to things to do in Bologna.
Questions travelers ask
Which Ferrari tour should I book?
For car lovers, the Motor Valley day from Bologna with Ferrari, Lamborghini and Pagani, rated 4.8 from 198 reviews on Viator, from about $533 (checked September 2026). To drive, the Ferrari test drive in Maranello, rated 4.9, from about $139.
Where is the Ferrari Museum?
In Maranello, near Modena, about an hour from Bologna by car.
Can you drive a Ferrari in Maranello?
Yes. The test drive offers options from ten minutes to two hours; check the driver requirements on the product page.
Does the Motor Valley tour include pickup?
Yes, at Bologna Centrale railway station.
Can I cancel a Ferrari tour?
Both offer free cancellation up to 24 hours before the start.
Book the Motor Valley day for three brands and their factories; book the test drive to feel a Ferrari on the road.
Plan the rest of your trip
Engines are only half the story in Emilia-Romagna. The other half is on your plate.
- Motor Valley Italy: first, Ferrari, Lamborghini, Ducati and the factory tours.
- Italian car brands: next, who owns them and where to see them.
- Bologna itinerary: then, one, two or three days by area, with food timing.
- food tours in Bologna: finally, city walks plus Parma and Modena producers.
Editorial assessment by Italy2Love, September 2026. Inclusions and exclusions, meeting points, prices, ratings, review counts and cancellation terms read on both Viator product pages (product codes 60375P10 and 62010P11), September 2026. Reviews quoted with attribution to their authors and to Viator. Next review March 2027, or sooner on any change to either option.